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In 1971, the original Hard Rock Cafe was established in London. Well known for its “Love All, Serve All” policy and “All Is One” mentality, this restaurant that stated pure soul was the appearance of the theme restaurant that carried out as a momentum of weakening class society of Europe. From interior, logo, food, service, and even staff uniform was filled to the charm, which smashed the common sense of the very conventional restaurant, and it held the fans captive from across the world. As in other countries, the Hard Rock Cafes in Japan allow you to enjoy American home-style cooking while Rock & Roll fills the restaurant all around you. In addition, Memorabilia such as guitars, outfits, gold disks, and autographed posters from famous musicians decorate the walls. The LOGO T-shirt with a city name sold only to the person who visited the store of the city became a well renowned hot-selling product. “People” magazine raved about the Hard Rock Cafe as the “Smithsonian of Rock & Roll.”
